A prepared list of questions turns a sales conversation into an evaluation. This checklist works with any advisor, including AE Tax Advisors. For each question, the guide explains why it matters and what a good answer tends to sound like. Focus on the questions that matter most to you, and take notes.
Who Will Do the Work?
Question: Who will work on my matter, and what are their credentials?
Why it matters: The person you meet in the sales conversation may not be the person who prepares your work. Knowing who will actually do it, and what qualifications they hold, helps you verify credentials and set expectations.
A good answer: Names, roles, and credentials, with a clear explanation of who supervises the work and who your main contact will be.
What Is Included?
Question: What exactly is included in your proposed scope, and what is not?
Why it matters: Misunderstandings about scope are the most common source of disputes. You want to know whether the price includes return preparation, planning meetings, implementation help, responses to notices, and state filings.
A good answer: A written list of deliverables with clear boundaries, and a description of what would cost extra.
How Does the Process Work?
Question: What are the steps from now until the work is complete, and how long does each take?
Why it matters: A firm that can describe its process is more likely to deliver it consistently. You also need to plan around deadlines.
A good answer: A sequence of steps such as information gathering, analysis, recommendations, implementation, and follow-up, with rough timing.
How Will We Communicate?
Question: How often will I hear from you, how do I reach you, and how quickly do you respond?
Why it matters: Communication is a major part of client experience. Expectations should be aligned in advance.
A good answer: Specific channels and response times, and an explanation of what happens when you have an urgent question. See Questions About Communication and Service.
How Do You Charge?
Question: How are your fees set, and what could cause them to change?
Why it matters: Fees that seem clear can grow when scope expands. You want to know how the firm handles changes.
A good answer: A clear pricing model, a written estimate, and a description of how additional work would be approved before it is billed. See Questions About Fees and Billing.
What Experience Do You Have with Situations Like Mine?
Question: What types of clients do you typically work with, and what issues do you see most often?
Why it matters: Experience with similar situations helps the advisor spot issues quickly.
A good answer: Specific, general-level descriptions of common issues, without client names. See Choosing an Advisor with Experience in Your Industry.
How Do You Approach Risk?
Question: How do you decide which strategies to recommend, and how do you think about risk?
Why it matters: Advisors differ in how aggressive they are. You need to know how the firm balances savings and risk, and how it documents positions.
A good answer: A description of how the firm evaluates authority, considers facts, documents its reasoning, and explains risks to you. See Questions About Strategy Risk and Documentation.
What Happens If I Get a Notice or an Audit?
Question: If I receive an IRS or state notice about a return you prepared or a strategy you recommended, what is your role, and is there an additional fee?
Why it matters: Notices and examinations are stressful, and you should know in advance whether your advisor will help and at what cost.
A good answer: A clear description of representation, its scope, and the fee arrangement. See Questions About Audit Support and Representation.
How Do You Protect My Information?
Question: How do you store and transmit my documents and personal information?
Why it matters: Tax documents contain sensitive data.
A good answer: Specific practices such as encrypted portals, access controls, and staff policies. See Questions About Data Security and Privacy.
What Do You Need From Me?
Question: What information and documents will you need, and when?
Why it matters: Your responsiveness affects timing. Knowing what is needed helps you plan.
A good answer: A checklist and a timeline.
What If I Am Not Satisfied?
Question: What happens if the engagement is not meeting my expectations?
Why it matters: You should know how to raise concerns and how to end the relationship.
A good answer: A clear process for feedback and termination, and a description of what happens to your records.
How to Use the Answers
Compare answers across firms. Pay attention to how directly questions are answered. A clear answer that says the firm does not do something is better than a vague answer that promises everything. Ask for key points in writing.
A Note About Promises
If an advisor tells you what you will save before reviewing your facts, ask how they arrived at that figure. A responsible answer will explain that outcomes depend on facts, and will describe the process for finding out. See Why Promises of Guaranteed Refunds and Savings Are a Problem.
Frequently Asked Questions
How many questions should I ask?
Ask the ones that matter most to you. Five or six well-chosen questions are better than a long list you cannot follow.
Should I ask the same questions of every firm?
Yes. Asking the same questions makes comparison easier.
Want to Ask Your Questions Directly?
Book a discovery call with AE Tax Advisors to talk through your situation and ask the questions in these guides.
Book a Discovery CallEducational purposes only. This page is general education and is not tax, legal, or accounting advice. Descriptions of how AE Tax Advisors approaches engagements are general, and the scope, timing, and fees for any engagement are confirmed with you directly. Tax laws change and outcomes depend on individual facts. No result is guaranteed.